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SEO or search engine optimization is the process that measures and improves the traffic volume onto a website. SEO web design is now more and more used as an online marketing strategy to get the sites more visible on the search engine result pages. Related to this, SEO web design refers to the fact that certain optimization tactics allow the improvement, as a process may be incorporated into both the web page concept and the site development. Therefore, by search engine friendly we often mean a site with a design that allows for very easy optimization thanks to the system it is built on, the menu and its content. As a result, SEO web design is friendlier if the initial design has been oriented to optimization in the first place.

There is a large number of SEO web design tactics, some of them being a little old fashioned while others present more interest at this moment. Out of the numerous ones, a few that are pretty much in use include page source code editing, designing the layout and the navigation methods in such a manner that it becomes more user friendly, optimizing graphics in such a way that page load time would be reduced, and writing content scattered with key words and expressions that show interest for the readers or Internet surfers after formerly having performed keyword research. In addition to these more popular SEO web design tactics and strategies, a few others worth mentioning cover the optimization of web page titles, page submission to directories, building two way links with other sites and so on.

As a result SEO web design can be quite complex not to mention the fact that SEO in itself, after having designed and launched the site, is a full time job. If optimization is not performed constantly, the effect you may have to face is that your site loses readership and rank position on the search engine results page rank. SEO web design and development is no easy job for anyone; in some cases it resembles a game of chess since one of the best tactics that can be used is anticipating the moves and the counter-moves of other SEO performers on the Internet given the fact that exquisite design and optimization are the ones to make a web page survive. If the game is too hard for you, your web site will suffer visitor traffic loss and you will experience decline.