professional videography
Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether we are talking about amateur or professional videography, the concept applies to and includes the methods of electronic production and post production. Videography somehow equals with cinematography; the element that differentiates between the two is that in videography the recoding media is electronic while in cinematography a film stock is used. The word was coined from the Latin ‘video’ which means ‘I see’ and the Greek ‘graphy’ which translate ‘write’ or ‘writing’. With the growth of digital cameras at the beginning of the 21st century, the distinction between cinematography and professional videography was no longer that apparent.
Both the amateur and professional videography market have developed to the extent of covering both production and distribution at present. Market segmentation was the result, based on the applicationand corporate video, event video or broadcast video are just a few segment examples. The development of the Internet has created a global environment in which videography covers many more fields than just shooting video with a camera. Thus, when talking about professional videography, we can distinguish between digital animation, web streaming, gaming, still slide-shows, video blogging, remote sensing, medical imaging, spatial imaging, and, in general, production of bitmap and vector-based assets. With the conquests in the world of computers and the world wide web on the one hand and that of videography technologies on the other, videographers presently rely on all sorts of computer programs to work on pictures and videos. All they can use in the process includes software-driven solutions.
Not only in professional videography does the videographer operate the camera but he/she can also be in charge of the visual design of the production. Professional videography in particular, also deals with compiling artists video releases or music videos, like in filmography and discography.
In professional videography the specialist spends many hours documenting on the event s/he is going to put on video. After the preparatory stages, some other hours are dedicated to editing the videos, cutting out some scenes and inserting the proper music to create a smoothly flowing video story. Professional videographycan thus be defined as the art of capturing certain moments in time. The process requires vision and inspiration along with hard work and commitment. Besides the inspiration part, let us not minimize the importance of the gear quality that is responsible for the video features directly. Professional videography may thus start like any other profession with film school graduation or like a hobby by filming family and friends’ events.